If you’re looking to ensure repeat business from your customers, you need to make sure that your customer service is faultless.
Dedicating time and effort into developing excellent standards of customer service alongside a strong offering of good pricing, incentives and, of course, high-quality work standards, are the critical success factors for retaining customers.
Here, we take a look at a few of the top tips to help you keep your auto-trade customers coming back.
To begin with, always ensure you have the right motor trade insurance in place to protect yourself and your customers. To find out more about the options available, contact the specialists such as quotemetoday.co.uk/motor-trade-insurance.
Convenience and availability
Customers want to be able to take their vehicles to a garage or dealership at a time to suit them. Make sure your website clearly lists what services you provide and how people can contact you. Opening hours should offer the maximum level of convenience for customers.
Keep an eye out for what others may be saying about you online. Act on any criticisms quickly so that potential customers can see that you are on the ball, value your business reputation and are willing to do whatever it takes to keep your customers happy.
Ensure a clean and friendly welcome
A dirty or untidy area to greet customers in suggests a lack of professional pride and attention to detail. A presentable, welcoming environment can go a long way towards leaving a positive lasting impression with customers.
Make life easy for your customers
Make sure that any work is done in the timescale you said, and look to go that extra mile with little touches such as car cleaning, free tyre rotations and fluid top-ups.
Care about your community
Supporting local charities, schools and community events is a great way to build relationships and demonstrate your business commitment to the local area.
If you are a small motor trader, you may also be interested to join the network of other traders in the British Motor Trade Association to share ideas – http://www.britcar.org/about-the-british-motor-trade-association.
It’s often the small things that leave a lasting impression with customers and keep them coming back time and time again. Take care of these and you’ll soon be on the way to creating a loyal and lifelong customer base.